An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava

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Bibliographic Information

Title
"An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava"
Publisher
  • Marketing Science Institute
Publication Year
  • c1993
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 23

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Details 詳細情報について

  • CRID
    1130000798388561408
  • NII Book ID
    BA28162884
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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