Evaluating the effects on consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary

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Bibliographic Information

Title
"Evaluating the effects on consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary"
Statement of Responsibility
by Stephen S. Bell
Publisher
  • Marketing Science Institute
Publication Year
  • c1988
Book size
28 cm

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Notes

"Marketing Science Institute Conference held June 8-10, 1988, in Wellesley, MA"

"July 1988"

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Details 詳細情報について

  • CRID
    1130282268664237824
  • NII Book ID
    BA18677651
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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