Marketing management : a strategic decision-making approach

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Bibliographic Information

Title
"Marketing management : a strategic decision-making approach"
Statement of Responsibility
John W. Mullins, Orville C. Walker, Jr., Harper W. Boyd, Jr
Publisher
  • McGraw-Hill/Irwin
  • 6th ed
Publication Year
  • c2008
Book size
26 cm

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Notes

Includes bibliographical references and index

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