Brands, brand managers, and the management of brands : where to next?

CiNii Available at 2 libraries

Bibliographic Information

Title
"Brands, brand managers, and the management of brands : where to next?"
Statement of Responsibility
Pierre Berthon, James M. Hubert, Leyland F. Pitt
Publisher
  • Marketing Science Institute
Publication Year
  • c1997
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 25-28

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Details 詳細情報について

  • CRID
    1130282268914618112
  • NII Book ID
    BA35737239
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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