Marketing and economic performance : meaning and measurement

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Bibliographic Information

Title
"Marketing and economic performance : meaning and measurement"
Statement of Responsibility
by Robert D. Buzzell
Publisher
  • Marketing Science Institute
Publication Year
  • 1972
Book size
28 cm

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Notes

"This paper was presented at the American Marketing Association's Conference on Marketing Practices and Public Policy Issues held in Evanston, Illinois, on June 12, 1972"

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Details 詳細情報について

  • CRID
    1130282269024804096
  • NII Book ID
    BB01667843
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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