Marketing communications classics : an international collection of classic and contemporary papers

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Bibliographic Information

Title
"Marketing communications classics : an international collection of classic and contemporary papers"
Statement of Responsibility
Maureen FitzGerald and David Arnott, [editors] ; [foreword by Terry Shimp]
Publisher
  • Thomson Learning
Publication Year
  • 2000
Book size
25 cm

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Notes

Includes bibliographical references and index

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Details 詳細情報について

  • CRID
    1130282269051107072
  • NII Book ID
    BA7420299X
  • ISBN
    1861525079
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • London
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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