Using mini-concepts to identify opportunities for really new product functions : working paper

CiNii Available at 4 libraries

Bibliographic Information

Title
"Using mini-concepts to identify opportunities for really new product functions : working paper"
Statement of Responsibility
Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer
Publisher
  • Marketing Science Institute
Publication Year
  • 1996
Book size
28 cm

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Notes

References: p. 23-24

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Details 詳細情報について

  • CRID
    1130282269143249792
  • NII Book ID
    BA34140718
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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