Innovation diffusion models of new product acceptance

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Bibliographic Information

Title
"Innovation diffusion models of new product acceptance"
Statement of Responsibility
edited by Vijay Mahajan, Yoram Wind
Publisher
  • Ballinger
Publication Year
  • 1986
Book size
24 cm

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Notes

Based on a conference held in Oct. 1983 at Harvard University

Bibliography: p. 281-299

Includes indexes

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