Children's perceptions, explanations and judgments of television advertising : a further exploration

Name: Children's perceptions, explanations and judgments of television advertising : a further exploration
Author: Ward, Scott, Reale, Greg, Levinson, David, Marketing Science Institute, American Association of Advertising Agencies

Ward, Scott, Reale, Greg, Levinson, David, Marketing Science Institute, American Association of Advertising Agencies

Children's perceptions, explanations and judgments of television advertising : a further exploration

CiNii 所蔵館 3館

Ward, Scott
Reale, Greg
Levinson, David
Marketing Science Institute
American Association of Advertising Agencies

書誌事項

タイトル: "Children's perceptions, explanations and judgments of television advertising : a further exploration"

責任表示: by Scott Ward, Greg Reale, David Levinson

出版者

Marketing Science Institute

出版年月

1972

書籍サイズ: 28 cm

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注記

"This research was supported by a grant from the American Association of Advertising Agencies."

"P-60"

Bibliography: p. [19] of 2nd group

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Children's perceptions, explanations and judgments of television advertising : a further exploration

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Children's perceptions, explanations and judgments of television advertising : a further exploration

書誌事項

この図書・雑誌をさがす

注記

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