Managing markets, segments, and customers

Narayandas, Das

Managing markets, segments, and customers

CiNii 所蔵館 3館

Narayandas, Das

書誌事項

タイトル: "Managing markets, segments, and customers"

責任表示: Das Narayandas

出版者

Harvard Business School Pub.
Ver. 1.0

出版年月

c2005

書籍サイズ: 4 3/4 in.

資料種別: 機械可読データファイル(光ディスク)

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注記

System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0

Title from disk label

"Product number 8266C"

Summary: Marketing is the management of markets, segments, and customers. Professor Das Narayandas asks you to examine how you manage each entity to produce a result that is beneficial to both you and the customer. He discusses visioning and market fit and explains why it is important to communicate the benefits to your customer and to link those benefits to the members of the decision-making unit. Managing segments involves formulating marketing strategies to analyze your customer, your competition, and your firm. Are you at the high end? The low end? Are you a market leader who must play across the entire span? Using the price/performance curve, you can make key decisions regarding your pricing and positioning strategies. Marketing strategies have a profound effect on how you organize your marketing and sales efforts. Professor Narayandas will explain why you should consider your strategies carefully before making organizational decisions

Managing markets, segments, and customers

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Managing markets, segments, and customers

書誌事項

この図書・雑誌をさがす

注記

関連図書・雑誌

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書き出し

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