Bibliographic Information
- Title
- "Advertising communications & promotion management"
- Statement of Responsibility
- John R. Rossiter, Larry Percy
- Publisher
-
- McGraw-Hill
- 2nd ed
- Publication Year
-
- c1997
- Book size
- 26 cm
Search this Book/Journal
Notes
Includes bibliographical references and index
- Tweet
Details 詳細情報について
-
- CRID
- 1130282269205292416
-
- NII Book ID
- BA3037555X
-
- ISBN
- 007053943X
-
- LCCN
- 96025413
-
- Web Site
- https://lccn.loc.gov/96025413
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- New York
-
- Subject
-
- LCSH: Advertising
- LCSH: Communication in marketing
- LCSH: Sales promotion
-
- Data Source
-
- CiNii Books