Creating customer-centric cultures : lessons from high-performance organizations

CiNii Available at 4 libraries

Bibliographic Information

Title
"Creating customer-centric cultures : lessons from high-performance organizations"
Statement of Responsibility
Rohit Deshpandé
Publisher
  • Harvard Business School Pub.
  • Ver. 1.0
Publication Year
  • c2005
Book size
4 3/4 in.
Format
computer file(optical disc)

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Notes

System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0

Title from disk label

"Product number 107XC"

Summary: What kinds of corporate cultures are common to best-performing organizations? Does being customer focused really matter? In this presentation, Professor Rohit Deshpandé describes revolutionary changes in marketing that lead to more customer-centric organizations, where customers are everybody's responsibility and the language of the customer is key. Approaching marketing as a cultural challenge is a hallmark of the most successful high-performance companies in the world

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