The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context

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Bibliographic Information

Title
"The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context"
Statement of Responsibility
by Amitava Chattopadhyay and Joseph W. Alba
Publisher
  • Marketing Science Institute
Publication Year
  • 1989
Book size
29 cm

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Details 詳細情報について

  • CRID
    1130282269327094144
  • NII Book ID
    BA11356591
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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