Bibliographic Information
- Title
- "Comparative price advertising"
- Statement of Responsibility
- volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan
- Publisher
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- Sage
- Publication Year
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- 2011
- Book size
- 25 cm
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Notes
Includes bibliographical references
ISBN for subseries "Kent B. Monroe" (set of 7 volumes): 9788132105183
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Details 詳細情報について
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- CRID
- 1130282269369167616
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- NII Book ID
- BB06285323
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- LCCN
- 2011013132
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- Web Site
- https://lccn.loc.gov/2011013132
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Los Angeles ; New Delhi
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- Subject
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- LCSH: Monroe, Kent B
- LCSH: Marketing
- LCSH: Pricing
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- Data Source
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- CiNii Books