Is household-specific targeting worth it? : technical working paper

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Bibliographic Information

Title
"Is household-specific targeting worth it? : technical working paper"
Statement of Responsibility
Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby
Publisher
  • Marketing Science Institute
Publication Year
  • 1994
Book size
28 cm

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130282269369361664
  • NII Book ID
    BA28287482
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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