Business marketing management : a strategic view of industrial and organizational markets

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Bibliographic Information

Title
"Business marketing management : a strategic view of industrial and organizational markets"
Statement of Responsibility
Michael D. Hutt, Thomas W. Speh
Publisher
  • Dryden Press
  • 3rd ed. The Dryden Press international edition
Publication Year
  • c1989
Book size
25 cm

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Notes

Rev. ed. of: Industrial marketing management. 2nd ed. c1985

Includes bibliographical references and indexes

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