Sustained spending and persistent response : a new look at long-term marketing profitability

CiNii Available at 3 libraries

Bibliographic Information

Title
"Sustained spending and persistent response : a new look at long-term marketing profitability"
Statement of Responsibility
Marnik G. Dekimpe, Dominique M. Hanssens
Publisher
  • Marketing Science Institute
Publication Year
  • c1997
Book size
28 cm

Search this Book/Journal

Notes

"Working Paper" -- T.p.

References: p. 39-41

Related Books

See more

Details 詳細情報について

  • CRID
    1130282269724997504
  • NII Book ID
    BA35740561
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
Back to top