Marketing strategy : a decision-focused approach

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Bibliographic Information

Title
"Marketing strategy : a decision-focused approach"
Statement of Responsibility
Orville C. Walker, Jr., John W. Mullins, Jean-Claude Larréché
Publisher
  • McGraw-Hill
  • 6th ed., McGraw-Hill international ed
Publication Year
  • 2008
Book size
26 cm

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Notes

Includes bibliographical references and indexes

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Details 詳細情報について

  • CRID
    1130282269797778944
  • NII Book ID
    BA86267802
  • ISBN
    9780071263917
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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