Success in high technology markets : is marketing capability critical?

CiNii Available at 2 libraries

Bibliographic Information

Title
"Success in high technology markets : is marketing capability critical?"
Statement of Responsibility
Shantanu Dutta, Om Narasimhan, Surendra Rajiv
Publisher
  • Marketing Science Institute
Publication Year
  • c1999
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 41-44

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Details 詳細情報について

  • CRID
    1130282269885702272
  • NII Book ID
    BA47589241
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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