Services marketing : people, technology, strategy

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Bibliographic Information

Title
"Services marketing : people, technology, strategy"
Statement of Responsibility
Christopher Lovelock, Jochen Wirtz
Publisher
  • Pearson/Prentice Hall
  • 6th ed
Publication Year
  • c2007
Book size
29 cm

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Notes

Includes bibliographical references and indexes

Details 詳細情報について

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