Seeing the voice of the customer : the zaltman metaphor elicitation technique

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Bibliographic Information

Title
"Seeing the voice of the customer : the zaltman metaphor elicitation technique"
Statement of Responsibility
Gerald Zaltman, Robin A. Higie
Publisher
  • Marketing Science Institute
Publication Year
  • c1993
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 38-43

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Details 詳細情報について

  • CRID
    1130282269955046656
  • NII Book ID
    BA22686623
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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