1983 AMA Educators' Proceedings . 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

CiNii 所蔵館 4館

書誌事項

タイトル: "1983 AMA Educators' Proceedings . 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing"

責任表示: editors, Patrick E. Murphy ... [et al.] . edited by William R. Darden, Kent B. Monroe, William R. Dillon

出版者

出版年月

タイトル別名

"Papers presented at the 1983 American Marketing Association Educators' Conference which was held in Dearborn, Michigan, August 14-17, 1983"--P. ix

Includes bibliographies and index

Educators' proceedings has series no. 49