Advertising, promotion and supplemental aspects of integrated marketing communications

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Bibliographic Information

Title
"Advertising, promotion and supplemental aspects of integrated marketing communications"
Statement of Responsibility
Terence A. Shimp
Publisher
  • South-Western
  • Thomson Learning
  • 6th ed
Publication Year
  • c2003
Book size
29 cm

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Notes

5th ed. : Fort Worth, Tex. : Dryden, c2000

includes indexes

Details 詳細情報について

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