Advertising, promotion and supplemental aspects of integrated marketing communications

CiNii Available at 13 libraries

Bibliographic Information

Title
"Advertising, promotion and supplemental aspects of integrated marketing communications"
Statement of Responsibility
Terence A. Shimp
Publisher
  • South-Western
  • Thomson Learning
  • 6th ed
Publication Year
  • c2003
Book size
29 cm

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Notes

5th ed. : Fort Worth, Tex. : Dryden, c2000

includes indexes

Details 詳細情報について

  • CRID
    1130282270020616960
  • NII Book ID
    BA60280237
  • ISBN
    0030352711
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Mason, Ohio
    • London
  • Classification
  • Data Source
    • CiNii Books
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