Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers

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書誌事項

タイトル
"Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers"
責任表示
Diederich Bakker ; with a preface by Thorsten Raabe
出版者
  • Springer Gabler
出版年月
  • c2015
書籍サイズ
21 cm

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注記

Originally presented as author's thesis (doctoral) -- Ossietzky University Oldenburg, 2013

Includes bibliographical references (p. 253-273)

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