How to sell a service : guidelines for effective selling in a service business

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Bibliographic Information

Title
"How to sell a service : guidelines for effective selling in a service business"
Statement of Responsibility
Malcolm H.B. McDonald with John Leppard
Publisher
  • Heinemann
  • 2nd ed.
Publication Year
  • 1988
Book size
24 cm

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Notes

"Published on behalf of the Institute of Marketing"

***遡及データによる流用入力

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