Strategic marketing planning and evaluation
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Strategic marketing planning and evaluation"
- Statement of Responsibility
- Geoffrey Lancaster and Lester Massingham
- Publisher
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- Kogan Page
- Publication Year
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- 1996
- Book size
- 22 cm
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Notes
Includes index
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Details 詳細情報について
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- CRID
- 1130282270078661504
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- NII Book ID
- BA36387686
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- ISBN
- 0749417846
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Classification
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- DC21: 658.802
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- Subject
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- LCSH: Marketing
- LCSH: Strategic planning
- LCSH: Business planning
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- Data Source
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- CiNii Books