Determining inter-brand substitutability through survey measurement of consumer preference structures

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Bibliographic Information

Title
"Determining inter-brand substitutability through survey measurement of consumer preference structures"
Statement of Responsibility
Randolph E. Bucklin, V. Srinivasan
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
28 cm

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Notes

On cover: Technical working paper

Bibliography: p. 29-30

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Details 詳細情報について

  • CRID
    1130282270130868736
  • NII Book ID
    BA20426530
  • LCCN
    91189134
  • Web Site
    https://lccn.loc.gov/91189134
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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