Promotional decision making : practice and theory : a study in marketing management

CiNii Available at 36 libraries

Bibliographic Information

Title
"Promotional decision making : practice and theory : a study in marketing management"
Statement of Responsibility
Patrick J. Robinson, David J. Luck
Publisher
  • McGraw-Hill
Publication Year
  • c1964
Book size
24 cm

Search this Book/Journal

Notes

Bibliography: p. 235-244

Includes index

Related Books

See more

Details 詳細情報について

  • CRID
    1130282270177032320
  • NII Book ID
    BA21004535
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • New York
  • Classification
  • Data Source
    • CiNii Books
Back to top