International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets

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Bibliographic Information

Title
"International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets"
Statement of Responsibility
Sandra Bell
Publisher
  • Physica-Verlag
Publication Year
  • c2010
Book size
24 cm

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Notes

Originally presented as the author's thesis (doctoral) -- Universität Duisburg-Essen

Includes bibliographical references (p. [339]-369)

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Details 詳細情報について

  • CRID
    1130282270177290496
  • NII Book ID
    BB05244535
  • ISBN
    9783790825497
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Heidelberg
  • Classification
  • Data Source
    • CiNii Books
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