International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets

CiNii 所蔵館 2館

書誌事項

タイトル: "International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets"

出版者

出版年月

Originally presented as the author's thesis (doctoral) -- Universität Duisburg-Essen

Includes bibliographical references (p. [339]-369)