Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977

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Bibliographic Information

Title
"Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977"
Statement of Responsibility
compiled by V. H. Kirpalani, Stanley J. Shapiro
Publisher
  • American Marketing Association
Publication Year
  • c1979
Book size
20 cm

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