Consumer research inputs to public policy and legal decisions : workshop report -- summary version

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書誌事項

タイトル
"Consumer research inputs to public policy and legal decisions : workshop report -- summary version"
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by William L. Wilkie and Stephen A. Greyser
出版者
  • Marketing Science Institute
出版年月
  • 1974
書籍サイズ
28 cm

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注記

"April 1974"--T.p

"Research program. Special report."--Cover

A summary report on a workshop held during the Nov. 1973 meeting of the Association for Consumer Research in Boston, which originally appeared in the Proceedings of the ACR conference, Advances in consumer research, edited by Scott Ward and Peter Wright

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