Product characteristic and price : their effect on brand preference in a consumer durables market
CiNii
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Bibliographic Information
- Title
- "Product characteristic and price : their effect on brand preference in a consumer durables market"
- Statement of Responsibility
- by Adrian B. Ryans
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1972
- Book size
- 28 cm
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Notes
Bibliography: p. 26-27
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Details 詳細情報について
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- CRID
- 1130282270381107840
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- NII Book ID
- BB01679092
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- DC: 658.8343
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- Subject
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- LCSH: Consumers' preferences
- LCSH: Marketing research
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- Data Source
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- CiNii Books