To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper

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Bibliographic Information

Title
"To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper"
Statement of Responsibility
Hubert Gatignon and Piet Vanden Abeele
Publisher
  • Marketing Science Institute
Publication Year
  • c1995
Book size
28 cm

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Notes

Bibliography: p. 27-29

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Details 詳細情報について

  • CRID
    1130282270599288448
  • NII Book ID
    BA28455780
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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