The impact of price promotions on a brand's market share, sales pattern, and profitability

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Bibliographic Information

Title
"The impact of price promotions on a brand's market share, sales pattern, and profitability"
Statement of Responsibility
by Leigh McAlister
Publisher
  • Marketing Science Institute
Publication Year
  • 1986
Book size
28 cm

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Notes

"December 1986"

On cover: Research program. Working paper.

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Details 詳細情報について

  • CRID
    1130282270601401088
  • NII Book ID
    BA22736492
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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