A model incorporating promotion signal sensitivity for prescribing retailer promotion policy

CiNii Available at 4 libraries

Bibliographic Information

Title
"A model incorporating promotion signal sensitivity for prescribing retailer promotion policy"
Statement of Responsibility
J. Jeffrey Inman, Leigh McAlister
Publisher
  • Marketing Science Institute
Publication Year
  • c1992
Book size
28 cm

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Notes

"Technical working paper"--T.p.

Bibliography: p. 27-28

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Details 詳細情報について

  • CRID
    1130282270665455488
  • NII Book ID
    BA22715426
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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