The marketing audit : translating marketing theory into practice

CiNii Available at 9 libraries

Bibliographic Information

Title
"The marketing audit : translating marketing theory into practice"
Statement of Responsibility
Malcolm H.B. McDonald ; written in association with John W. Leppard
Publisher
  • Butterworth-Heinemann
Publication Year
  • 1993, c1991
Book size
24 cm
Series Name / No
  • : pbk

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Notes

Includes index

Related Books

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Details 詳細情報について

  • CRID
    1130282270821371904
  • NII Book ID
    BA21743470
  • ISBN
    0750617063
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Oxford
  • Classification
  • Data Source
    • CiNii Books
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