Brand choice, purchase incidence, and segmentation : an integrated modeling approach

CiNii Available at 4 libraries

Bibliographic Information

Title
"Brand choice, purchase incidence, and segmentation : an integrated modeling approach"
Statement of Responsibility
Randolph E. Bucklin, Sunil Gupta
Publisher
  • Marketing Science Institute
Publication Year
  • c1992
Book size
28 cm

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Notes

"Technical working paper"--T.p.

Bibliography: p. 31-32

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Details 詳細情報について

  • CRID
    1130282270859951360
  • NII Book ID
    BA22715506
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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