Value for money marketing : a guide to measuring marketing performance
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Value for money marketing : a guide to measuring marketing performance"
- Statement of Responsibility
- Roddy Mullin
- Publisher
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- Kogan Page
- Publication Year
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- 2001
- Book size
- 24 cm.
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Notes
"In association with Marketing"
Includes bibliographical references (p. [265]-268) and index
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Details 詳細情報について
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- CRID
- 1130282270951841664
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- NII Book ID
- BA60476658
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- ISBN
- 0749435534
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Classification
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- DC21: 658.802
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Marketing -- Evaluation
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- Data Source
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- CiNii Books