Brand strength : building and testing models based on experiential information

Name: Brand strength : building and testing models based on experiential information
Author: Walser, Martin G.

CiNii 所蔵館 6館

書誌事項

タイトル: "Brand strength : building and testing models based on experiential information"

出版者

出版年月

Originally presented as the author's thesis (doctoral)--Universität Innsbruck, 2000

Includes bibliographical references (p. 221-240)