Bibliographic Information
- Title
- "Promotion management & marketing communications"
- Statement of Responsibility
- Terence A. Shimp
- Publisher
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- Dryden Press
- 3rd ed
- Publication Year
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- c1993
- Book size
- 24 cm
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
-
- CRID
- 1130282271069853568
-
- NII Book ID
- BA54344302
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- ISBN
- 0030767482
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- LCCN
- 92070973
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- Web Site
- https://lccn.loc.gov/92070973
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
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- Place of Publication
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- Fort Worth
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- Classification
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- LCC: HF5415.123
- DC20: 658.8/2
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- Subject
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- LCSH: Communication in marketing
- LCSH: Sales promotion
- LCSH: Advertising
- LCSH: Direct marketing
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- Data Source
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- CiNii Books