Criteria for assessing research on the effects of marketing communications : working paper

CiNii Available at 4 libraries

Bibliographic Information

Title
"Criteria for assessing research on the effects of marketing communications : working paper"
Statement of Responsibility
Paul N. Bloom, Julie Edell, and Richard Staelin
Publisher
  • Marketing Science Institute
Publication Year
  • c1994
Book size
28 cm

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130282271142112256
  • NII Book ID
    BA28173767
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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