A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California

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Bibliographic Information

Title
"A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California"
Statement of Responsibility
prepared by Allison Johnson and Matthew Thomson
Publisher
  • Marketing Science Institute
Publication Year
  • 2002
Book size
28 cm

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Notes

"Conference summary" -- t.p

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Details 詳細情報について

  • CRID
    1130282271188715904
  • NII Book ID
    BA5921460X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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