Essentials of marketing : a global-managerial approach

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Bibliographic Information

Title
"Essentials of marketing : a global-managerial approach"
Statement of Responsibility
William D. Perreault, Jr., E. Jerome McCarthy
Publisher
  • Irwin
  • 7th ed
Publication Year
  • c1997
Book size
26 cm

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Notes

McCarthy's name appears first in previous ed

Includes bibliographical references (p. 574-610) and indexes

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Details 詳細情報について

  • CRID
    1130282271195990016
  • NII Book ID
    BA32172291
  • ISBN
    0256183414
  • LCCN
    96031812
  • Web Site
    https://lccn.loc.gov/96031812
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Chicago
  • Classification
  • Data Source
    • CiNii Books
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