The reality of global brands : cases and strategies for the successful management of international brands

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Bibliographic Information

Title
"The reality of global brands : cases and strategies for the successful management of international brands"
Statement of Responsibility
Graham Hankinson and Philippa Cowking
Publisher
  • McGraw-Hill
Publication Year
  • c1996
Book size
23 cm

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Notes

"Published in association with the Marketing Society"--Cover

Includes bibliographical references and index

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