Creating powerful brands : the strategic route to success in consumer, industrial and service markets

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Bibliographic Information

Title
"Creating powerful brands : the strategic route to success in consumer, industrial and service markets"
Statement of Responsibility
Leslie de Chernatony and Malcolm H. B. McDonald
Publisher
  • Butterworth-Heinemann
Publication Year
  • 1992
Book size
24 cm

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Notes

Includes bibliographical references and index

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