Creating powerful brands : in consumer, service and industrial markets

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Bibliographic Information

Title
"Creating powerful brands : in consumer, service and industrial markets"
Statement of Responsibility
Leslie de Chernatony and Malcolm MacDonald
Publisher
  • Butterworth-Heinemann
  • 2nd ed
Publication Year
  • 1998
Book size
24 cm

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Notes

"Published in association with the Chartered Institute of Marketing"

Includes bibliographical references and index

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