Strategic marketing management : planning, implementation, and control

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Bibliographic Information

Title
"Strategic marketing management : planning, implementation, and control"
Statement of Responsibility
Richard M.S. Wilson and Colin Gilligan with David J. Pearson
Publisher
  • Butterworth-Heinemann
Publication Year
  • 1992
Book size
29 cm

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Notes

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references (p. [616]-634) and index

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