EEG response to advertisements in print and broadcast media

CiNii Available at 3 libraries

Bibliographic Information

Title
"EEG response to advertisements in print and broadcast media"
Statement of Responsibility
by Roland T. Rust, Linda L. Price and V. Kumar
Publisher
  • Marketing Science Institute
Publication Year
  • 1985
Book size
28 cm

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Notes

Includes bibliographical references

On cover: Research program. Working paper

"December 1985"

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Details 詳細情報について

  • CRID
    1130282271437939072
  • NII Book ID
    BA27322704
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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