Bibliographic Information
- Title
- "Advertising's affective qualities and consumer response"
- Statement of Responsibility
- by Alvin J. Silk and Terry Vavra
- Publisher
-
- Marketing Science Institute
- Publication Year
-
- 1974
- Book size
- 28 cm
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Notes
Includes bibliographical references (p. 53-57)
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Details 詳細情報について
-
- CRID
- 1130282271497178880
-
- NII Book ID
- BB01614177
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- LCCN
- 75321165
-
- Web Site
- https://lccn.loc.gov/75321165
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- Cambridge, Mass.
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- Subject
-
- LCSH: Advertising
- LCSH: Consumers
- LCSH: Persuasion (Psychology)
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- Data Source
-
- CiNii Books
